When feeding goes sideways, get lactation help fast
LatchNow is building same-day access to vetted IBCLCs for families who need support now, not after another round of searching, calling, and waiting.
The hardest feeding problems don't wait for business hours
In the first days and weeks postpartum, feeding issues can escalate fast, and most families are handed a list and told to keep calling around.
Too many handoffs
Parents bounce between discharge papers, pediatric advice, text threads, and online directories.
Help arrives too late
By the time someone calls back, the stress, pain, and uncertainty have already compounded.
No clear next step
Families need to know who to talk to now, what to do next, and when to escalate care.
A simpler front door for urgent lactation support
LatchNow is designed to bring triage, expert support, and follow-up into one clear path, starting with the speed parents actually need.
Tell us what's happening
Share the feeding issue and urgency so we can route you appropriately.
Get matched fast
Connect with a vetted IBCLC for planned same-day video support or an in-home visit within 24 hours, based on availability.
Leave with a plan
Get practical next steps, follow-up, and clear guidance on when to loop in your pediatrician, OB, or urgent care.
Straightforward support options
Planned launch pricing so you know what to expect before support opens in your area.
Talk to an IBCLC now, planned at $249
Same-day video support with urgency-based triage, clear feeding next steps, and a 48-hour follow-up check-in.
In-home within 24h, planned at $499
A vetted lactation professional at your door with personalized support and a 48-hour follow-up check-in.
Vetted IBCLCs and standardized care
A high-trust network with consistent routing protocols and clear escalation rules when more than lactation support is needed.
Built for the first six urgent weeks
LatchNow is for postpartum families who need fast feeding help, and for the clinicians who refer them.
New parents in the first 6 weeks
Painful latch, supply worries, or a baby who won't settle, and no clear person to call right now.
Hospitals and pediatric practices
A faster, more reliable place to send families after discharge than a printed list of numbers.
Doulas and OB referral partners
A trusted next step for clients who need same-day lactation help beyond what you can offer.
Questions, answered
Is LatchNow available now?
LatchNow is currently building its early-access pilot. Join the waitlist to be first to hear when support opens in your area.
Who is this for?
LatchNow is designed for postpartum families who need fast feeding support in the first days and weeks after birth.
Will you take insurance?
The early model is planned as self-pay first so families can access support quickly. Insurance options may evolve over time.
What if this seems more urgent than lactation support?
LatchNow is being designed with clear escalation guidance. If a situation may require medical attention, families should contact their pediatrician, OB, or urgent care immediately.
What areas will you launch in first?
Initial launch areas will depend on provider availability during the pilot coverage window.
Get early access when LatchNow opens
If you want faster, clearer lactation support for the moments that feel urgent, join the waitlist. We'll share launch updates, pilot access, and first availability.